A collaboration between Ereks Blue Matters, US Denim Mills, and Simply Suzette, the Equilibrium collection is an exploration of denim’s place within a larger ecosystem, one that connects people, nature, and craftsmanship. Inspired by the Japanese philosophy of balance and intentional living, the collection reflects the rhythms of nature through thoughtful design, regenerative materials, and innovative production techniques.
At its core, Equilibrium is about more than just denim. It is a study in movement, structure, and interconnectedness, inviting us to see fashion not as an isolated industry but as part of a much larger system, one where balance is key.
Design Inspiration
Crafted with a deep respect for materials and process, Equilibrium embraces the idea that balance is not about perfection, it’s about intention.
Raw Materials
The foundation of Equilibrium begins with materials that honor the land they come from. Every fiber is carefully selected for its ability to regenerate, biodegrade, and work in harmony with nature.
By sourcing materials that work with nature instead of against it, we are able to create a collection that reflects true ecological balance.
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Eco-Zero | 93% less water, 72% less electricity, 83% less steam, 82% less greenhouse gas emissions
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Regenerative Cotton | Restoring soil health and biodiversity
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Hemp & Linen | Low-impact, durable, and pesticide-free
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Natural Indigo | Honoring ancient craft while restoring land.
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Selvedge | Shuttle looms
Fabrics
Each fabric in the Equilibrium collection is chosen for its unique texture, movement, and impact, ensuring that sustainability and design go hand in hand.
US Denim Mills ensures their fabrics are not only beautifully crafted but also produced in ways that minimize impact while maximizing longevity.
Processes
How we create is just as important as what we create. The Equilibrium collection is crafted using low-impact, circular production methods designed to reduce waste, conserve resources, and honor traditional craftsmanship.
Ereks Blue Matters ensures that every part of the production process is thoughtfully considered, reinforcing the idea that balance in design extends far beyond aesthetics.
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Plastic & Crude-Oil Free Finishing: Rudolf Group’s OFFUEL line replaces harsh chemicals for renewable and recyclable inputs.
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Cutting & Circular Design: Leftover fabric scraps are reintegrated into new textiles, keeping materials in circulation instead of landfill.
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Water Stewardship: Process water is treated and recycled within a closed-loop system, minimizing waste and contamination.
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Biodiversity Conservation: The Bee Matters project underlines bees as an endangered species, and also cultivates their own garden on 20 decares of land beside the factory.
Fashion is not just about what we wear, it’s about how we give back to the communities and ecosystems that sustain us. A portion of proceeds from the Equilibrium collection will be donated to Fibershed, an organization dedicated to regenerative textile systems, climate-beneficial farming, and local fiber economies.
By supporting Fibershed, we contribute to:
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The regeneration of healthy soil ecosystems.
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The development of traceable, regional fiber networks.
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The advancement of climate-positive textile solutions.
Together, we can create a new balance between fashion and nature; one that supports people, the planet, and the future of design.