INHALE collection

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Ani designed a 10 piece circular collection for AGI Denim called INHALE, as well as a digital marketing campaign surrounding the project. INHALE focusses on using all natural fibres, like hemp and linen blended with recycled and organic cotton. We also utilized un-dyed fabrics as much as possible, but where there is dye we used mineral dyes as well as 100% recycled water for the indigo dyeing process. Lastly, we wanted to ensure trims were easily removable or biodegradable making use of screw of button, ring removable buttons, and wooden buttons. INHALE is meant to inspire you to take a second to think critically about what you are putting into this world and exhale slowly knowing you are going to make intentional and long lasting products that will benefit the people and the planet following nature’s cycle.

Because mother nature is the genius of all geniuses of course.

Fabric: AGI 17355 | 20% Hemp, 79% Organic Cotton, 1% Eco made lycra
Button: Screw off buttons
Stiching: Recycled thread
Wash: Garment is rinsed in recycled water & line dried, softened with bio softener

* C2C Certified Hemp fabric, Marble character combined with loom chatter effects and open twill line give a true vintage aesthetic with comfort stretch performance using eco-elastane.

Fabric: AGI 17563 | Organic Cotton
Button: Sustainable wooden buttons dyed with indigo
Stiching: Recycled thread
Wash: Garment is rinsed in recycled water and line dried

Fabric: AGI-17371/RF Recycled Cotton, non-stretch, open weave
Button: crew off buttons
Stiching: Recycled thread
Wash: Garment is sustainably washed. Our laser technique is used to create the dry work, which is then washed in recycled water with Stone and PP, and BleachReplacement. They are further softened with bio softener.

*Double Zero technology eliminates waste-water in fabric yarn dyeing and finishing processes and saves over 85% water vs conventional processes.

Fabric: AGI 17564 Recycled Cotton, undyed
Button: Sustainable ring removable buttons
Stiching: Recycled thread
Wash: Garment is rinsed in recycled water and line dried

Fabric: AGI 17473 | Tencel Lyocell
Button: Sustainable wooden buttons dyed with indigo
Stiching: Recycled thread

◦ INHALE Lookbook

◦ AGI Denim X Simply Suzette IG Video 1

◦ AGI Denim X Simply Suzette Article

Fabric: TRA 8533/A3 Linen, hemp, tencel, cotton
Button: Sustainable wooden buttons
Stiching: Recycled thread

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Fabric: AGI 17786 | Organic Cotton, 2/1 Weave and
bright mid Green cast Color Hydra blue
Button: Screw off buttons
Stiching: Recycled thread
Wash: Garment is sustainably washed. Our laser technique is used to create the dry work, which is then washed in recycled water with Stone and PP, and Bleach Replacement, They are further softened with bio softener.