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Writer's pictureAni Wells

Tackling Denim’s Biggest Sustainability Challenge: Indigo with Officina+39

Indigo dyeing has always been a bit tricky. The very nature of indigo (it’s not water-soluble) means it takes quite a bit of chemical assistance to help the dye stick to yarns or fabric. And when we think about the environmental footprint that creates, it becomes clear why this process has often raised concerns within the industry.


But now, with advances in technology and chemistry, there's a push to reduce the heavy toll indigo dyeing has on resources. Officina+39, an Italian chemical company, is introducing an innovative approach that helps the indigo dye adhere to the fabric with fewer resources, making the process more efficient without compromising the rich color we love.


To better understand the significance of this shift, I had the opportunity to speak with Andrea Venier, Managing Director of Officina+39, about their new EASYNDIGO technology and what this means for the future of denim.


Q: Andrea, can you talk about why indigo dyeing has always required so much chemical support and what challenges you've faced in reducing its environmental impact?


Indigo dyeing is one of the most difficult and complicated of all dyeing methods, involving complex chemical reactions, repeated dye applications, and challenges in shade control.  Indigo is an insoluble vat dye which means that it cannot go into the cotton fibre until it is made soluble by the process of reduction. Reduction is basically a process where the indigo dye molecule is transformed by chemical reaction allowing it to attach to a water molecule which carries the vat dye into the fiber. The most commonly-used reducing chemical is known as sodium hydrosulfite (in caustic soda medium), a dangerous product for the environment and workers as well. The big challenge is to avoid the shades variation. The highest concentrations of indigo and reducing agent are fundamental to avoid shades variation, so that the same concentrations of dye and reducer are feeding to the fibre regularly, otherwise the shade will change. And also oxidation by air (oxygen) is another factor to keep under control.  Officina+39 had set itself since the beginning of its R&D more than one year ago to avoid shade variation at the minimum, but reducing consumption (including indigo dyes) and replacing Sodium Hydrosulphite and Caustic Soda with a natural derivative substitute. This has been the real challenge. 


How Does EASYNDIGO Work?

At its core, the new EASYNDIGO method simplifies the way indigo adheres to fabric. It uses a two-phase process: the first step, called the Pull mechanism, works on the raw garment, drawing the indigo onto the fibers using a special solution that helps the dye spread evenly and prevents it from moving during drying. A dispersing agent also speeds up the dyeing, allowing it to happen at lower temperatures and in less time, without affecting the color's strength. The second step, the Push mechanism, helps the indigo dye soak deeper into the fabric. This is done using a special mix that includes BASE EASYNDIGO, pre-reduced indigo DenimBlu30 by BluConnection, and a natural, non-toxic, salt-free, and odorless reducing agent. This combination ensures a deeper, more vibrant color while being safer and more earth friendly.


This innovative chemical process really shines when used alongside Nitrogen technology and  Tonello’s DyeMate, unlocking its full potential for even better results.


This two-step system means less chemical waste, a shorter dyeing process, and ultimately, a more resource-efficient way to achieve that iconic indigo color.


What’s interesting is how the technology doesn’t compromise the depth of the indigo shade or the fabric's durability. That’s a major win when it comes to addressing the environmental concerns without sacrificing the artistry of the living indigo colour.


Q: How does this technology change the traditional balance between efficiency and quality in indigo dyeing? Were there any unexpected benefits or challenges that came up during development?


To date, conventional indigo garment dyeing processes are mostly relatively artisanal processes and not suitable for large-scale production. This is certainly the first great target that we had set. With Easyndigo we’re able to guarantee industrial bulk production. With good reproducibility. This means establishing processes that reduce the consumption and reduce negative environmental effects. An unexpected benefit has been the indigo reduction in the recipe. In fact with Easyndigo we are able to obtain similar shade intensity using less indigo compared conventional processes.

The Human Element Behind the Innovation

One thing that often gets lost in these technological breakthroughs is the human element, the collaboration, trial and error, and the passion behind finding better ways to do things. EASYNDIGO is not just the product of high-tech chemical processes but also the result of dedicated teamwork between Officina+39 and their partners. It's a journey of trying to blend tradition with innovation.


Talking to Andrea about this, it became clear that their team was driven by the desire to not only improve the process but to push the boundaries of what is possible in indigo dyeing.


Q: Collaboration plays such a key role in moving these innovations forward. Can you share how working with your partners shaped the development of EASYNDIGO and the impact it had on the final product?


“Collaboration means bringing new innovations to market that can help the industry scale a process, in our case the indigo dyeing process.”  “An integrated collaboration is all about sharing to achieve a common goal: knowledge and responsibility, risks of failure and benefits.” “We are proud to have reached this innovation on garment dyeing. In today’s so complex and challenging business environment, partnering for innovation is a strategic approach for Officina+39. Therefore, we coupled our innovative EASYNDIGO chemical package with Dyemate technology by Tonello. Tonello is the global leader of garment machineries and technologies, with them we share values, principles, and efforts for a better fashion and denim industry. That’s why we joined efforts on this project”. “Including the collaboration with indigo experts of BluConnection has been a key to get this result, also supporting us to understand how to replace Sodium Hydrosulfite with a natural derivative Reducing agent”. Together we unlocked the full potential of indigo garment dyeing.

Looking Forward

This new technology feels like a step in the right direction. It’s not a complete answer to the environmental questions surrounding denim, but it represents meaningful progress. For those of us who care deeply about how our clothes are made, knowing that there are companies out there challenging the status quo and finding better ways to create without as much environmental cost gives us hope.


And while technical breakthroughs like EASYNDIGO are critical, it’s just as important to celebrate the people behind the process—the ones who are asking hard questions and putting in the effort to make sure the future of denim is not just about style but about sustainability too.


Q: Looking ahead, what do you hope the legacy of EASYNDIGO will be, not just for Officina+39 but for the potential for the denim industry as a whole?


There is significant interest in reducing the environmental impact of indigo dyeing.Our primary focus has been on developing this technology for the garments dyeing, but understanding how this process can help to reduce further the impact of indigo application, may be the next step.

For more information on EASYINDIGO, visit the Officina+39 website here.


Until next time friends, always be curious and STAY DILIGENT!




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