When I think about my time in Japan at the end of last year, the overarching feeling that stays with me is one of conscientiousness. A deep sense of care and mindfulness that seemed to touch every aspect of daily life. From the smallest details to larger systems, everything I observed reflected a culture that values respect, teamwork and taking care of one another.
One thing that struck me was the way workers approached their roles. Whether sweeping the street or serving food, each task was performed with such care and precision that it was impossible not to notice. What might be overlooked as “small” jobs elsewhere felt integral and meaningful in Japan. And it wasn’t just about individual effort, the teamwork was also seamless. Watching groups work together was like a well choreographed dance. Everyone had a role, and the collective effort was more powerful than the sum of its parts.
This made me reflect on the fashion industry. So often, it feels like we lose sight of the basics and the people behind our products; the people that sew, dye and craft. But, what if we approached fashion the way I saw tasks approached in Japan? With respect for every role, with mindfulness in every decision, and with a commitment to the collective good?
Beyond the work ethic, the entire environment felt intentional. Streets were spotless, gardens perfectly pruned, and public spaces well maintained (I even saw someone wiping the railings and posts of a public bridge). I don’t think this level of care was about appearances, but spoke to a deeper value of taking care of the community and the environment. It felt like a reminder that the way we treat our surroundings mirrors how we treat one another.
Fashion, too, is part of our environment (sadly literally and not only figuratively). It’s not just about the physical products, it’s about the systems we create and the footprint or legacy we leave behind. What if every garment told a story of care, respect and mindfulness? What if the processes behind the seams mirrored the harmonious teamwork and conscientiousness I saw in Japan?
These are the questions I’ve been sitting with since my trip. Japan’s culture showed me what’s possible when mindfulness becomes a way of life. When every action, no matter how small, is done with intention. I can’t help but wonder how this ethos could transform not just fashion, but the way we live, work and create.
When I was feeling low about sustainability in fashion, I used to always say:
“How have we lost the basics we were taught as children? Treat people the way you want to be treated. (social responsibility) Put things back where they belong. (environmental responsibility)”
As we start the new year, we will be diving back into the basic concepts of what ethics means in fashion with the angle of conscientiousness, aiming to set the foundation for inspiring grander systems change.
Let us know if there is anything specific you want to learn more about or want to see from SImply Suzette this year!
As always, always be curious and stay diligent.
Ani x
Disclaimer!! This reflection is solely based on my touristic perspective and the experiences I had during my 2-week trip. I am aware that every culture has its complexities including challenges and darker aspects that may not be visible to visitors. My intention is to share the feelings and observations I came away with, while acknowledging that this is just one lens through which to view a multifaceted society.
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