Over Production

Over Consumption / Over Production

It is no doubt that fashion is one of the most wasteful industries and denim in particular is under attack for being one of the worst offenders. 8% of all greenhouse gas emissions are linked to the manufacturing of garments and unfortunately, garments are being worn 40% less than the previous generation. This leads us to the real problem - over production /over consumption.


30% of what is produced is never actually worn, meaning a lot of the excess that was produced goes straight to the landfill. Some brands will partner with different organizations to donate their unsold goods, but if 150 BILLION garments are produced a year, 30% (45 billion garments) is WAY too high a number and brands need to be analyzing their data to make their supply chain more efficient and minimize waste.


Read more on "What the Denim Industry is Doing to Address Fashion's Waste Problem" on the #DiligentDenim Blog here !



Your Mindset


In order to change the outcome of denim production, it needs to start at an individual level

You need to think before you purchase and ask yourself: 

Where was this made?
Who was this made by and what were they paid?
What affect did it’s productions have on this planet?
What will happen to it when I am done with it?


Stop buying from fast fashion giants! You should always be thinking: 

Buy Less

Choose Well

Make it last


Be Curious
In a world where big companies can cover their actions with more publicity stunts, it is important to ask questions and dig deeper. Knowledge is power people! The more you know about a company, the more you can make educated purchases.


Do Something
We can change our mindsets and ask the questions, but doing something about it is the hardest part. Sustainability is a journey that looks very different for everyone. It can start with taking your old clothes to a donation center, or buying a good quality pair of jeans that will last you years instead of your $20.00 pair that barely lasted one season. For Ani, owner and founder of Simply Suzette, it started with buying her first pair of sustainable jeans and grew from there.
Learn more about the sustainable innovations being used in denim production today here.