Simply Suzette is an online platform for women looking for ethically and sustainably produced denim. We provide you with GUILT-FREE shopping by curating the best classic vintage pieces and spotlighting new and upcoming brands on the #DiligentDenim blog to give you the best selection of conscious denim.

We ask the questions: where did it come from, how was it made, what were they paid, and what impact did its productions have on our earth? 



Simply Suzette will eliminate the need for you to continually research where to find the best of ethical and sustainable denim, so you don’t have to sacrifice ethics for aesthetics. Read more about the different sustainable production processes here.

Simply Suzette also operates as a sustainable business itself, recycling all denim scraps through the Blue Jeans Go Green program and using eco-friendly packaging made from 100% post consumer waste, thanks to EcoEnclose. 


Hi! My name is Ani Wells, Owner and Founder of Simply Suzette. I created Simply Suzette for fashion and, more specifically, denim lovers like me to shop guilt-free and learn more about sustainable production in the fashion industry. After graduating from a post-graduate fashion management program, I was mind-boggled when learning about the consequences denim production has on people and our planet. Everything is give and take. You don’t have to be a human rights activist to care about the person who made your jeans, or an environmentalist to know our consumerism habits have to change. We all have a conscience and a choice. I hope to influence you all to think for a second before buying something. It’s my goal to preserve the world and take care of the people in it. For me, that started with sustainable denim and thats why I created Simply Suzette.