The coração local concept collection is a celebration of sustainable fashion and the magic of local sourcing and regenerative practices. Born from a beautiful collaboration between Vicunha and Simply Suzette, this 6-piece denim concept collection is a testament to the beauty and responsibility of fashion that embraces local communities and restores land.
Inspired by the powerful concept of thinking global and acting local, the coração local collection brings denim production to life in the Northern region of Brazil. Each piece is crafted with an unwavering love for elements of the Earth including locally sourced cotton from Brazilian farms using regenerative agriculture practices that nourish the land and communities we all share. The result is a collection that exudes the earthy colors and soft, durable denim that reflect its connection to the local land and community, showcasing the pride and dedication of the local resources at work.
The coração local collection's goal is to promote local sourcing and regenerative practices that nurture healthier soil, increase biodiversity, and support local communities. Through this beautiful collaboration, Vicunha and Simply Suzette aim to inspire a love for fashion that makes a positive impact on our world, and bring forth a new era of sustainable fashion that values the local and the regenerative.
A portion of the collection's budget will be donated in honor of the collaboration to Project Pescar to support community development giving youth from disadvantaged backgrounds the opportunity to receive job training and placement at Vicunha!
Recognized worldwide for its high standards of quality and sustainability, Vicunha is a Brazilian multinational present in Latin America, Europe and Asia. With over 55 years of experience in the market, Vicunha is a global reference in jeanswear solutions, operating in the twill and denim segments. In addition to innovative products, the company is recognized for its ethical and transparent activities, which are based on respect for the environment and the promotion of a diverse range of styles, encouraging everyone to express their unique ‘jeansidentity’.
Vicunha was founded in 1967 by the Steinbruch family, who owned a denim plant in the northeast of Brazil, an area that has always suffered from severe water shortages. To meet the water requirements without worsening the deficit, the company creatively designed and built ingenious technologies for water reuse, minimizing the use from outside the recycling system.
Today, Vicunha’s commitments encompass social, economic, and environmental responsibility, reinforcing the company’s strategic pillars of sustainability and innovation. The company has been developing a variety of projects and procedures aimed at creating high-tech, versatile and sustainable products that minimize the impact on the environment and ensure traceability in the textile chain.
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A portion of the project budget will be donated to community development, making a positive impact on both people and the planet. Learn more and support the cause through our Paypal Fundraiser page.
