Diligent Denim

  • Kingpins Cleans Up Denim

    This week I will be traveling to Amsterdam to the world famous denim industry trade show, Kingpins. They have recently teamed up with ZDHC to clean...
  • Guess Goes Sustainable

    Guess Jeans has come around to sustainable production! The company has announced the launch of a 12 piece capsule eco-collection for both men and ...
  • How to Make Sustainable Shopping Choices

    In world where Zara and H&M rule the world, it is very hard to ignore cheap and cheerful clothing. However, if you are trying to make the strid...
  • Marble Made Out of Repurposed Denim

    Upcycling denim has been a huge trend lately and is one of my favourite ways to create new modern pieces using what we already have. Sophie Rowley,...
  • HEMP DENIM IS HERE

    I have had comments on my Instagram posts in the past asking me if hemp would ever be used for denim. My response was that mills are constantly inv...
  • Justice Denim - Sustainable Denim giving Schooling to Those in Need

      Justice Denim ticks off all the boxes for a sustainable denim brand. They base their business model on the following: design must be ethically m...
  • What Needs to Change for a Sustainable Industry? Your Mindset.

    Sustainability cannot thrive without awareness. But, it also can't thrive with unrealistic expectations. Our society has become so used to paying u...
  • Boyish Jeans Factory Tour - BTS

    Last week I had the privilege of learning more about Boyish Jeans sustainable denim manufacturing process. I'm going to take you along the ride and...
  • Blue of a Kind

    Blue of a Kind is one brand making new products by using existing products, leaving almost zero impact on the planet. Using what we have is the mo...
  • These are the Women Making Your Zara Jeans

    If you haven't heard by now, the Accord regulating fair wages and working conditions in Bangladesh has expired and there is no plan for it to be re...
  • Tommy Hilfiger Makes 100% Recycled Jeans

    Remember that post I wrote on recycled fibres? And how it wasn't possible to use 100% recycled fibres in denim? Well the day has come for Tommy Hil...
  • How a Sustainable Supply Chain in Denim Can Be Supported

    It is becoming known that denim is a dirty business. When I first started researching and preaching to the crowds, nobody knew how bad it's product...