Diligent Denim

Levi's has announced their recent partnership with Blue Jeans Go Green as another sustainable initiative for the brand. With the Waterless and Wast...

Here are my favourite articles from this week! Recycling : https://www.fibre2fashion.com/news/fashion-news/experts-call-for-denim-recycling-in-ba...

The natural skin care market has been booming for a couple of years now because more people have started to think about what they are putting on th...

With denim as one of the top two categories consumers are searching for sustainability, most don't ask the questions of WHY it is sustainable. Crea...

Some articles I found very interesting this week! Stay Diligent Friends! Brands: DL1961 and How They're Doing Things Differently  https://wwd.com/b...

What a time to be alive! Within the past year, I have seen a huge shift towards sustainability in the denim industry and within consumer's purchasi...

Kingpins Amsterdam is always a great place to learn about the new innovations the denim industry has been creating and inventing. Jeanologia was on...

This week I will be traveling to Amsterdam to the world famous denim industry trade show, Kingpins. They have recently teamed up with ZDHC to clean...

Guess Jeans has come around to sustainable production! The company has announced the launch of a 12 piece capsule eco-collection for both men and ...

In world where Zara and H&M rule the world, it is very hard to ignore cheap and cheerful clothing. However, if you are trying to make the strid...

Upcycling denim has been a huge trend lately and is one of my favourite ways to create new modern pieces using what we already have. Sophie Rowley,...

I have had comments on my Instagram posts in the past asking me if hemp would ever be used for denim. My response was that mills are constantly inv...