Diligent Denim

  • How to Make Sustainable Shopping Choices

    In world where Zara and H&M rule the world, it is very hard to ignore cheap and cheerful clothing. However, if you are trying to make the strid...
  • Marble Made Out of Repurposed Denim

    Upcycling denim has been a huge trend lately and is one of my favourite ways to create new modern pieces using what we already have. Sophie Rowley,...
  • HEMP DENIM IS HERE

    I have had comments on my Instagram posts in the past asking me if hemp would ever be used for denim. My response was that mills are constantly inv...
  • What Needs to Change for a Sustainable Industry? Your Mindset.

    Sustainability cannot thrive without awareness. But, it also can't thrive with unrealistic expectations. Our society has become so used to paying u...
  • Boyish Jeans Factory Tour - BTS

    Last week I had the privilege of learning more about Boyish Jeans sustainable denim manufacturing process. I'm going to take you along the ride and...
  • Blue of a Kind

    Blue of a Kind is one brand making new products by using existing products, leaving almost zero impact on the planet. Using what we have is the mo...
  • Tommy Hilfiger Makes 100% Recycled Jeans

    Remember that post I wrote on recycled fibres? And how it wasn't possible to use 100% recycled fibres in denim? Well the day has come for Tommy Hil...
  • How a Sustainable Supply Chain in Denim Can Be Supported

    It is becoming known that denim is a dirty business. When I first started researching and preaching to the crowds, nobody knew how bad it's product...
  • House of Gold

    AG Jeans has been a main player in the sustainable denim game, but Adriano himself wanted to take it a step further to enable other players to prod...
  • Repurposing Denim - SURI

    Repurposing denim has become extremely important in the industry. We see many new brands coming up with new designs, turning old into new. But, the...
  • Recycled Fibres - TENCEL X REFIBRA

    One of the new fibres that was seen at Denim PV this year in London was the new TENCEL X REFIBRA fibres.  This is the first commercially viable man...
  • Sustainable Stretch Fibres

    When trying to find the right pair of sustainable jeans for my audience, it is hard to offer jeans with stretch in them, as the stretch fibres are ...