Repurposing Denim - SURI

Repurposing denim has become extremely important in the industry. We see many new brands coming up with new designs, turning old into new. But, the brand SURI based in Klang, Selangor, is doing one better than just using unwanted jeans. 

 

Salena Ahmad, founder of SURI, is empowering low income and single mothers. Salena works with 9 other women from her community and rely on each other for financial support and teaching each other new techniques for making their products.

 

Salena also mentions that she chose denim as SURI's main textile because it is the hardest to degrade in landfills. 

 

Read the full story here or here.

Happy holidays friends and STAY DILIGENT!

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