Diligent Denim

  • The Daily Denim Round Up

    by Ani Wells
    Here are my favourite articles from this week! Recycling : https://www.fibre2fashion.com/news/fashion-news/experts-call-for-denim-recycling-in-ba...
    Posted in Brands, Denim Events, Style, Sustainability

  • Organic Skin Care vs. Organic Clothing with Shelby Natural's

    by Ani Wells
    The natural skin care market has been booming for a couple of years now because more people have started to think about what they are putting on th...
    Posted in Brands, Sustainability

  • Ever Thought About the Button on Your Jeans?

    by Ani Wells
    With denim as one of the top two categories consumers are searching for sustainability, most don't ask the questions of WHY it is sustainable. Crea...
    Posted in Sustainability

  • The Daily Denim Round Up

    by Ani Wells
    Some articles I found very interesting this week! Stay Diligent Friends! Brands: DL1961 and How They're Doing Things Differently  https://wwd.com/b...
    Posted in Brands, Sustainability

  • Simply Suzette X La Reyna - Femtrepreneurs

    by Ani Wells
    Being an entrepreneur is a roller coaster. There are so many ups and downs faced everyday that sometimes you feel as though you will never get your...

  • We Demand Ethical Factories, But What Happens Before The Factory?

    by Ani Wells
    Most consumer's are now aware that there are unethical labor practices all over the world in the fashion industry. We have started to demand for et...

  • The Daily Denim Round Up

    by Ani Wells
    What a time to be alive! Within the past year, I have seen a huge shift towards sustainability in the denim industry and within consumer's purchasi...
    Posted in Sustainability

  • Endless Possibilities with Jeanologia

    by Ani Wells
    Kingpins Amsterdam is always a great place to learn about the new innovations the denim industry has been creating and inventing. Jeanologia was on...
    Posted in Denim Events, Sustainability

  • Kingpins Cleans Up Denim

    by Ani Wells
    This week I will be traveling to Amsterdam to the world famous denim industry trade show, Kingpins. They have recently teamed up with ZDHC to clean...
    Posted in Denim Events, Sustainability

  • Guess Goes Sustainable

    by Ani Wells
    Guess Jeans has come around to sustainable production! The company has announced the launch of a 12 piece capsule eco-collection for both men and ...
    Posted in Brands, Sustainability

  • How to Make Sustainable Shopping Choices

    by Ani Wells
    In world where Zara and H&M rule the world, it is very hard to ignore cheap and cheerful clothing. However, if you are trying to make the strid...
    Posted in Style, Sustainability

  • Marble Made Out of Repurposed Denim

    by Ani Wells
    Upcycling denim has been a huge trend lately and is one of my favourite ways to create new modern pieces using what we already have. Sophie Rowley,...
    Posted in Brands, Sustainability